Joga Bonita

Nike and Google have teamed up to create Joga, an online 'invite only' community for football fans around the world.

The site coincides with Nike's latest ad campaign, Joga Bonita, which consists of a number of short videos showcasing the amazing talents of todays leading figures in football (soccer).

Hosted by ManU great Eric Cantona, the ads are clearly another form of mass marketing by Nike, BUT you have to appreciate the attention it directs on the purity of the game. It's definitely a nice reflief from all the talk of match fixing, high salaries and hooliganism that's been taking the spotlight lately.

You can also check out the clips here.