T-Shirt Deli

Great concept coming out of Chicago's T-Shirt Deli where they've set up their customizing apparel outfit in the pattern of an old fashioned deli.

"So we searched far and wide for gleaming white deli cases, rolls of perfectly waxed butcher paper, brightly colored stickers, and open-air wicker baskets to display our freshest selection of tees. We selected homegrown American Apparel brand shirts, and started to stock as many font choices and colors as cheeses in a New York deli."

Very clever.