it's tha Flavor !
Flavor Paper will make you look at wallpaper in a whole new light. Images of your Grandmothers floral patterned kitchen will surely be erased.
As quoted in their site.....
Flavor Paper produces unique vintage, contemporary and custom handscreened wallcoverings that will add a burst of flavor to any environment. Located in the Bywater District of New Orleans, our Flavor Lab uses only the highest quality water-based inks and grounds to create premium wallcoverings for retail, home and beyond.